Search Engine Marketing

PPC That Pays
For Itself โ€” And Then Some

Average ROAS of 4.8x across our client portfolio. We manage โ‚น2Cr+ in monthly ad spend with obsessive attention to quality scores, bid strategy, and creative performance.

  • Certified Google Ads & Meta specialists
  • Daily bid optimisation & negative keyword pruning
  • A/B testing on every ad group
  • Full conversion tracking setup
View Packages Free Consultation

Get a Free Search Engine Marketing Audit

Tell us about your business โ€” we'll review and reply within 2 hours.

๐Ÿ”’ No spam. Response within 2 hours.

4.8xAverage ROAS
โ‚น2Cr+Monthly Spend Managed
60%Avg. CPA Reduction
48hrCampaign Launch Time
What's Included

Everything You Need to Win

๐ŸŽฏ

Search Campaigns

Precision keyword targeting, match-type strategy, and compelling ad copy that captures high-intent buyers at the exact moment they search.

๐Ÿ›๏ธ

Shopping & PMax

Google Shopping and Performance Max campaigns with optimised product feeds, custom labels, and audience signals for e-commerce brands.

๐Ÿ“บ

Display & Video

Brand awareness and retargeting campaigns across Google Display Network and YouTube โ€” creative assets included.

๐Ÿ”„

Retargeting

Re-engage website visitors, abandoned cart users, and past customers with hyper-personalised ads across Google and Meta.

๐Ÿ“Š

Conversion Tracking

Full GA4, Google Ads, and Meta Pixel setup with custom conversion events โ€” so you know exactly what's driving revenue.

๐Ÿงช

A/B Testing

Continuous creative and landing page testing. We test headlines, CTAs, visuals, and audience segments to find winners and scale them.

How It Works

Our 5-Step
Engagement Model

01

Account Audit

If existing campaigns: full audit of historical data, quality scores, wasted spend, and missed opportunities.

02

Strategy & Setup

Campaign structure, keyword research, audience targeting, and ad copy creation โ€” all aligned to your business goals.

03

Launch

Campaigns go live within 48โ€“72 hours of strategy sign-off.

04

Optimise Daily

Daily checks on CTR, CPC, conversions, and ROAS. Bid adjustments and pausing non-performers.

05

Scale Winners

Weekly analysis to identify best-performing campaigns, ad groups, and creatives โ€” then increase budget strategically.

Why HSA Thrive

Why Clients Choose Us

Senior Specialists Only

Your account is managed by an expert with 5+ years in Search Engine Marketing. Never handed to a junior.

Fast Onboarding

Strategy delivered within 48 hours. Live within a week of signing. No 2-month setup delays.

Transparent Reporting

Live dashboards with real numbers. No smoke and mirrors, no vanity metrics.

KPI Guarantee

We define specific KPIs upfront. If we miss them by month 3, we work free until we hit them.

Pricing

Simple, Transparent Pricing

No hidden fees. No lock-in after 3 months. Just clear deliverables and measurable results.

Starter
โ‚น12,000
per month + ad spend
  • Up to โ‚น50K monthly ad spend
  • Google Search campaigns
  • Conversion tracking setup
  • Bi-weekly performance report
Get Started
Scale
โ‚น50,000
per month + ad spend
  • Unlimited ad spend
  • All campaign types incl. YouTube
  • Dedicated PPC manager
  • Daily monitoring + daily report
Get Started
Get Started Today

Ready to Transform Your
Search Engine Marketing?

Book a free 30-minute strategy call. We'll audit your current setup, identify quick wins, and show you exactly what results are possible.

Common Questions

Search Engine Marketing (PPC) โ€” Answered

Everything prospective clients ask before working with us. If your question isn't here, get in touch โ€” we'll answer honestly.

How quickly can I see results from Google Ads?

You can see traffic and clicks within 24 hours of campaigns going live. Meaningful conversion data and optimisation insights typically emerge between weeks 2 and 4, and accounts usually hit stable, profitable performance somewhere between months 2 and 4. Anyone promising profitable ROAS from day one is either fudging numbers or running on stored conversion history from a previous account.

What is the minimum budget I need to run Google Ads effectively?

For most B2C businesses, โ‚น30,000โ€“โ‚น50,000 per month in media spend is the minimum to gather enough data for proper optimisation. B2B and high-ticket categories often need โ‚น1,00,000+ because cost per click is higher. We will tell you honestly if your budget is too small for the keywords you want to target โ€” running ads with insufficient budget is one of the most common ways businesses lose money on PPC.

How is your management fee structured?

We charge a flat monthly management fee, not a percentage of ad spend. Percentage-based pricing creates a perverse incentive โ€” your agency makes more money when you spend more, regardless of whether it works. Our flat fee aligns us with results: we make the same whether your spend is โ‚น50,000 or โ‚น5,00,000, so our only goal is to make every rupee work harder.

Which platforms do you manage besides Google Ads?

We run paid campaigns across Google Ads (Search, Display, Shopping, YouTube, Performance Max), Microsoft Ads (Bing), Meta Ads (Facebook, Instagram), LinkedIn Ads, X/Twitter Ads, and Amazon Ads. The right mix depends on your audience and product โ€” we recommend channels based on where your buyers actually are, not where it is easiest to spend budget.

What is a good ROAS for paid advertising in my industry?

Healthy ROAS varies significantly by industry: e-commerce typically targets 4x, B2B SaaS aims for 3xโ€“5x on direct attribution plus pipeline credit, luxury or high-margin verticals can be profitable at 2x, and direct-to-consumer brands aim for 3xโ€“4x. The honest benchmark is your break-even ROAS โ€” calculate this from your gross margin first, then everything above it is real profit.

Will you give me access to my Google Ads account?

Yes. You retain full ownership of your ad accounts โ€” we work inside your account using manager-level access, never inside ours. You can log in any time, see every change we make, and walk away with the account intact if we ever part ways. Some agencies build campaigns inside their own MCC and hand over nothing when you leave; we think that practice is indefensible.

Do you handle landing page design and conversion rate optimisation?

Yes. Driving clicks to a poorly converting page is the fastest way to waste ad spend. Our PPC engagement includes landing page recommendations, A/B testing setup, and conversion tracking implementation. For full landing page builds we offer a separate add-on, or we work with your existing designers โ€” whichever is faster for your team.

How do you track conversions and prove ROI?

We implement full conversion tracking across Google Ads, GA4, Meta Pixel, and your CRM where applicable. Every campaign reports back on clicks, conversions, cost per acquisition, and ROAS โ€” and for B2B we also track form submissions, qualified leads, and pipeline value where the data is accessible. You see this in a live dashboard plus a monthly written review.

Can you take over an existing Google Ads account that is underperforming?

Yes โ€” and we do this often. Account takeovers start with a free audit where we identify wasted spend, structural issues, and quick wins. Most existing accounts have 20โ€“40% of spend going to keywords or audiences that will never convert. We typically recoup our first month's fee just by cutting that waste before doing anything else.

What is the difference between Search Ads and Performance Max?

Search Ads let you control keywords, ad copy, and bidding precisely โ€” best for high-intent commercial keywords where you want predictable, transparent performance. Performance Max is Google's AI-driven campaign type that runs across all Google inventory (Search, YouTube, Display, Gmail, Discover) using machine learning. PMax often delivers strong ROAS but gives you less visibility into what is working. Most accounts benefit from running both.