Marketplace Listing Optimisation

Win the Buy Box.
Dominate Every Marketplace.

3x average conversion rate increase on optimised listings. We maximise your visibility and sales on Amazon, Flipkart, Meesho and beyond โ€” from listing copy to advertising campaigns.

  • Amazon, Flipkart, Meesho & more
  • A+ content and enhanced brand pages
  • Keyword-rich titles, bullets, descriptions
  • Amazon PPC & Sponsored Ads management
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3xAvg. Conversion Increase
127%Avg. Sales Growth
5,000+Listings Optimised
4.6xMarketplace Ad ROAS
What's Included

Everything You Need to Win

๐Ÿ“

Listing Copywriting

Keyword-rich titles (200 chars), 5 benefit-led bullet points, backend search terms, and compelling product descriptions that convert.

๐Ÿ–ผ๏ธ

A+ Content / EBC

Rich media product pages with comparison charts, lifestyle images, brand story sections, and feature callouts โ€” exclusive to brand-registered sellers.

๐Ÿ“ธ

Product Photography

Professional product photography guidelines and creative direction for hero images, lifestyle shots, infographics, and video content.

๐Ÿ”

Marketplace SEO

Amazon A9 algorithm optimisation, backend keyword research using Helium10/Jungle Scout, and rank tracking across all ASINs.

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Amazon PPC

Sponsored Products, Sponsored Brands, and Sponsored Display campaign management with daily bid optimisation and negative keyword pruning.

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Review Strategy

Ethical review acquisition strategy, review monitoring, seller feedback management, and Q&A optimisation for social proof.

How It Works

Our 5-Step
Engagement Model

01

Listing Audit

Full audit of all ASINs โ€” keyword gaps, image quality, copy issues, review analysis, and ad account performance.

02

Keyword Research

Mining 500โ€“2,000 relevant keywords using Helium10, Jungle Scout, and Amazon Search Term reports.

03

Content Creation

Write optimised titles, bullets, descriptions, backend terms, and A+ content for all products.

04

PPC Setup

Build or restructure ad campaigns with proper campaign structure, match types, and bidding strategy.

05

Monitor & Scale

Weekly ranking and sales monitoring. Scale winning keywords and products, cut wasted spend.

Why HSA Thrive

Why Clients Choose Us

Senior Specialists Only

Your account is managed by an expert with 5+ years in Marketplace Listing Optimisation. Never handed to a junior.

Fast Onboarding

Strategy delivered within 48 hours. Live within a week of signing. No 2-month setup delays.

Transparent Reporting

Live dashboards with real numbers. No smoke and mirrors, no vanity metrics.

KPI Guarantee

We define specific KPIs upfront. If we miss them by month 3, we work free until we hit them.

Pricing

Simple, Transparent Pricing

No hidden fees. No lock-in after 3 months. Just clear deliverables and measurable results.

Starter
โ‚น18,000
per month
  • Up to 10 ASINs
  • Full listing optimisation
  • Backend keyword research
  • Monthly performance report
Get Started
Enterprise
โ‚น75,000
per month
  • Unlimited ASINs
  • Full catalogue management
  • PPC + DSP advertising
  • Dedicated marketplace manager
Get Started
Get Started Today

Ready to Transform Your
Marketplace Listing Optimisation?

Book a free 30-minute strategy call. We'll audit your current setup, identify quick wins, and show you exactly what results are possible.

Common Questions

Marketplace Listing Optimization โ€” Answered

Everything prospective clients ask before working with us. If your question isn't here, get in touch โ€” we'll answer honestly.

Which marketplaces do you optimise listings for?

We work across Amazon (India and US/UK), Flipkart, Myntra, Meesho, Nykaa, JioMart, Ajio, Walmart, eBay, and Etsy. Each marketplace has its own algorithm, ranking factors, and content rules โ€” what works on Amazon can hurt you on Flipkart. We handle the platform-specific optimisation rather than running the same generic content everywhere.

How is marketplace optimisation different from regular SEO?

Marketplace SEO ranks listings inside a single platform (Amazon's search, Flipkart's search), while regular SEO ranks pages on Google. The signals are completely different: marketplaces weight conversion rate, sales velocity, click-through from impressions, review count and rating, in-stock rate, and price competitiveness โ€” not backlinks or domain authority. A great Amazon listing has nothing in common with a great Google-ranking page.

How long does it take to see ranking improvements on Amazon or Flipkart?

Most listings show measurable ranking and conversion improvements within 2โ€“4 weeks of optimisation. Sustained improvement (climbing into the top 3 for primary keywords, building review velocity) takes 2โ€“4 months. Marketplaces respond faster than Google because the data signals are tighter โ€” every sale and every click is immediately attributed.

What does marketplace listing optimisation actually include?

Full-stack listing work covers: keyword research (using marketplace-native tools like Helium 10 and Jungle Scout), title optimisation, bullet point rewrites, backend search terms, A+ content / EBC design for brands, image and video optimisation, pricing strategy, review management, category and browse-node placement, and Amazon Brand Store design where applicable.

How much does Amazon listing optimisation cost?

One-time listing optimisation runs โ‚น3,000 to โ‚น15,000 per SKU depending on category complexity and whether A+ content is included. Monthly retainer-based management for catalogues with 20+ SKUs typically runs โ‚น30,000 to โ‚น2,00,000 per month, covering ongoing optimisation, ad management, review flow, and inventory health. Pricing scales with catalogue size and ad spend, not arbitrarily.

Do you also manage Amazon Sponsored Ads (PPC)?

Yes โ€” and we strongly recommend running listing optimisation and ads together. Optimised listings convert better, which lowers your ACoS (advertising cost of sale) and lifts organic ranking via the sales velocity signal. Running ads on poorly converting listings just burns budget. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP where it applies.

What is the impact of reviews on marketplace ranking?

Reviews are one of the top 3 ranking factors on every major marketplace. Listings with 4.0+ star ratings and 50+ reviews typically convert at 2โ€“3x the rate of listings with no reviews. We help build review velocity through compliant follow-up flows (Amazon's Request a Review, Vine programme, post-purchase email), never paid or fake reviews โ€” which can get your seller account suspended permanently.

Can you help launch a brand-new product on Amazon?

Yes. New product launches are higher risk than optimising existing listings โ€” you have no sales history, no reviews, and no ranking data. Our launch playbook combines fully optimised listing at launch, aggressive Sponsored Products, controlled price laddering, Vine and friends-and-family review acquisition, and external traffic from social or email. Realistic expectation: 60โ€“90 days to establish ranking for a new listing in a competitive category.

How do you research keywords for marketplace listings?

We use marketplace-native tools (Helium 10, Jungle Scout, Cerebro for Amazon; Sellerapp for India) combined with manual SERP analysis. The goal is to identify keywords with high search volume, buyer intent, and reasonable competition โ€” not just generic terms. We then map keywords to the right placement: title vs bullets vs backend, since each location has different weighting in the algorithm.

Do you handle international marketplace expansion?

Yes. We help Indian brands list and rank on Amazon US, UK, UAE, and Singapore, including localised content, currency and pricing strategy, FBA setup, and tax compliance guidance. Listings that work in India often need substantial rewriting for Western markets โ€” buyer language, tone, and category conventions differ significantly.